Creating Timeless Everyday Wear
No Beginning. No End. Eternal.
Ronny Rebel is the co-founder of UROBOROS, an edgy menswear brand that incorporates elements of denim, leather and ruching with couture detailing. The root of the brand’s mission is centered around “ouroboros”. A serpent devouring its tail symbolic to cyclical life, Death & rebirth. Nothing is created nor destroyed but transformed. Looming towards a timeless design sense. Coincided with a keen focus on quality, craftsmanship, & customer experience in order to match the philosophy of the label.